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DEVELOPING PROCESS
发布日期:2008-06-18 来源:

   In October 1959, the government of AnHui Province established Boxian Gujing Brewery with allocate funds of RMB100,000.00 . The first generation of Gujing people, with the leading of Nie Guang Rong ,the plant manager, stepped onto the first undertaking difficult journey. Under the simple conditions “ten civil houses, one horse, one workshop, one pan, seven fermenting pits” , after three years studying and using of the hundred year aged fermentation pit , researching and scientific applicating of the ancient “JIU YUN” brewing technology, they produced high quality Gujing Gong liquor .

   In 1963, in the 2nd National Appraisal of Liquor Products, Gujing Gong Liquor ranked second because of its unique style “being limpid like a crystal, fragrant and pure like a secluded orchid, tasting mellow and refreshing , prolonged aftertaste” in the China Eight Most Famous liquor , got the first gold-lettered signboard. Afterward, for 3 times in succession, Gujing Gong Liquor got the gold prize medals at 3rd, 4th and 5th National Appraisal of Liquor Products, then was called  “four successive champions” and honored as “peony in the liquor” . It was used in the state banquet for the first time.

   In 1989, facing the crisis in the market, Gujing changed with changing environment, found the way out in the constantly changing. After the famous “the HuangShan conference”, it put forth continuously strategy,such as “decrease the alcohol percent for lower price”, “operation in debt” “sale on the basis of maintaining value” which helped Gujing to go out the erroneous zone of Chinese famous liquor selling first, realized market economy evolution, initiated liquor management revolution. At the same year , Gujing advanced into 500 biggest industrial enterprise ranks in China for the first time .

   In 1990, the company established the guideline “Based upon science and technology, multidimensional exploitation, compound management, integrated development”, undrew the prelude of investment .

   In 1994, Gujing passed the Chinese product quality authentication.Five years later it passed ISO9002 quality system authentication.

   At the beginning of 1995, the Gujing Group was officially established. In the same year, the group summarized “five big faults”, then launched activities of “strengthen myself, to be qualified Gujing people” in the next year.

  In 1996,Gujinggong stock listed in Shenzhen Stock Exchange. Anhui Gujing Distillery Co.,td became the first public company in liquor industry.

   In 1996,Gujing Hotel Hefei realized successful entrusted management; In the same year ,Gujing Group invested and established Shuangxi Wine Company in Xiao county and the Xuedi Beer Company in Fuyang city .

   In 1999,“GUJING GONG” was cognizanced “the Chinese well-known trademark” by the National Bureau of Industry and Commerce.

   In 2001,Gujing started the third undertaking, carried on the adjustment of organization, human resource, salary, evaluation and the sale projection. These five reforms constructed the frame for the company development, put up the stage, straightened out the procedure.

   In 2003,the Gujing accelerated industry integration. Established Bonding Company, Pawned Company and prepared to establish Gujing Investment Management Company etc, constructed platform of financial industry initially, sped up the capital operation.

   In 2005,Anhui Gujing Distillery Company Limited invested to the further processing project of wheat, established Anhui Ruifuxiang Food Company Limited.

   In 2006,the subsidiaries of the group developed well , the Hotel Group was honoured “The first 20 nationality brand in Chinese Hotel industry 2006”. The Gujing Jiufang Pharmaceutical Company manufactured the Ge Tongtongluo Capsule which representing the highest level of traditional medicine and got the certificate of new medicine and  production license.

   In 2007, Gujing Group obtained achievement of stabilization and development. The company established “the research institute of quietly elegantly type liquor” jointly with China Food Industry Association. Gujing Gong 946/846 entered the market.


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